FAKKU

Tasked with creating an immersive experience, our design highlights FAKKU’s vibrant identity and draws attendees into a dynamic, engaging space. This case study explores the strategic design elements that made the booth a standout success, enhancing both visitor interaction and brand visibility at the expo.

Project Case Study: FAKKU Booth Design at Anime Expo 2024
Client: FAKKU
Event: Anime Expo 2024
Location: Los Angeles Convention Center
Booth Size: 600 sq ft
Design Agency: RADD Studios

Overview:
FAKKU, a leading publisher of adult anime and manga, aimed to establish a standout presence at Anime Expo 2024. Entrusted with this vision, RADD Studios delivered a booth design that seamlessly aligned with FAKKU’s brand while maximizing attendee engagement.

Objectives:
Brand Alignment: Ensure the booth fully reflects FAKKU’s bold and vibrant identity.
Engagement: Incorporate interactive elements to captivate attendees and promote extended interaction.
Visibility: Achieve a high-impact layout to draw attention in a competitive expo environment.
Functionality: Efficiently accommodate sales, consultations, and relaxation within the booth space.
Design Features:
Entrance Portal: An eye-catching arch featuring dynamic LED displays that preview FAKKU’s latest content, inviting attendees inside.
Interactive Zones: Equipped with touchscreen stations for exploring FAKKU’s digital library and private booths designed for comfort and discretion.
Merchandising Area: A streamlined area for merchandise display, featuring digital price tags for ease of shopping.
Lounge Space: A comfortable seating area decorated with artwork from FAKKU’s top series, providing a space for attendees to relax and engage with the brand.
Backdrop: A bold, artistic mural that encapsulates FAKKU’s aesthetic, serving as an excellent photo opportunity for visitors.
Materials and Technology:
The booth utilized premium materials to maintain a high-quality appearance throughout the event, complemented by advanced technologies like high-resolution displays and interactive digital interfaces for an enhanced user experience.

Results:
The FAKKU booth saw unprecedented visitor numbers, with significant increases in engagement and sales over previous years. The design was celebrated for its creative and effective use of space and technology, becoming a highlight of Anime Expo 2024.